From Coke To Cronuts
Going Viral Can Have A Lasting Effect On A Small Business
Dominique Ansel ices Cronuts before the opening of his namesake bakery in New York, Thursday, Sept. 28, 2023. In 2013, before most people knew the term “going viral,” the French pastry chef created the Cronut, a cross between a croissant and a doughnut, at his newly opened New York bakery.
Customers enjoy Coke floats at the Lexington Candy Shop, Thursday, Sept. 28, 2023, in New York.
John Philis, a third-generation owner of the Lexington Candy Shop, prepares a Coke float at the luncheonette, Thursday, Sept. 28, 2023, in New York. The old school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers, popped in for a traditional Coke float. Naturally, he made a video. It went viral, garnering 4.8 million likes.
AP photos
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