Less Is More?
Consumers Have Fewer Choices As Brands Prune Their Offerings To Focus On Best Sellers
An employee straightens displays at a Kohl’s store in Clifton, N.J., Friday, Jan. 26, 2024. A year ago, the store had tables stacked high with sweaters and shirts in a rainbow of colors as well as dress racks crammed with a wide assortment of styles. Now, it boasts a more edited approach — tables have slim piles of knit shirts that focus on fewer colors, and many dress racks have been reduced to just three or four styles. AP photo
NEW YORK (AP) — How much choice is too much? Apparently for Coca-Cola, it’s about 400 different types of drinks. That’s why the beverage company…


